DWF is no longer using Google Analytics

That’s kind of a big deal.

Privacy is important. Google tracks us with every click we make, every glance we take. It’s what some would call intrusive.

Transparency is also important to me. That’s why I’m writing this to tell you.

I want to make the internet a little better. One tiny action I could take was removing Google’s fangs from this website.

Yes, Google Analytics provides a lot of data on you.

Without it, I won’t know as much about you, reader. And that’s ok with me. You’re more than a data point anyway.

Did it help to know that the audience of this site was 95% female and more than 90% over the age of 25? Sure. But I could’ve guessed that based on the content.

Advertisers like knowing that info. In fact, many of them require it before advertising on a platform. You may have noticed, if you’ve been a reader for a while, that I also got rid of Google Ads. That was actually the first thing I did.

More on that here.

What replaces GA on the site?

Matomo. You can read more about them with that link.

I’m really glad I found them. Matomo offers ethical analytics. I appreciate that.

Are you being tracked on this site? Yes. It’s not as detailed anymore and it won’t track you across the web anymore.

Matomo strips the personal stuff though. I know a user in Atlanta visited the website today using the Firefox browser and she came to the site from Pinterest.

Matomo doesn’t stick cookies on you to follow you around the internet though. Google does that. And every site using Google Analytics enables Google to do that to you. It’s quite the web they’ve woven.

I will learn about the pages you visit on DWF. It’ll help me know which pages are the best and how to improve the site for you. I’ll know who’s sending the traffic to the site, so I can put more effort there.

How does this affect you, the reader/visitor?

In terms of your experience on the site, it won’t.

It helps reduce the amount of tracking that is happening on the web without your knowledge and/or consent. Your privacy is important and valuable. I will respect that.

I can’t say the same for Google (and Facebook for that matter). If you’re using Google’s Chrome browser, you will still be tracked by Google on this site, and all sites. The difference is that I don’t have access to that data anymore.

Might I recommend a switch to Firefox or Brave at this time? They are both excellent browsers that respect your privacy.

If you want to take your privacy a step further, also make DuckDuckGo your default search engine. Google is tracking all your searches and clicks on their search engine, obviously. DuckDuckGo is a privacy-focused search engine.

I hope this helps clarify some things and makes you feel a bit more at easy browsing on Dazzle While Frazzled.

Thank you for being here!

Have a wonderful day!


Johnny Wizard